Alibaba Secures Six-Year Exclusive AI Partnership with Uefa, Bringing 360° Replay to Major Tournaments
Alibaba Group and Uefa have signed an exclusive six-year agreement to deploy Alibaba’s AI capabilities and 360-degree replay technology across major European football tournaments, according to the source. The partnership extends the reach of Alibaba’s Qwen model in global sports as European football accelerates digital transformation and fan engagement initiatives.