TikTok Tests Paid Microdrama App LimeShorts in the US, Signaling Subscription Push Beyond Ads
Technode reports that TikTok is testing LimeShorts, a paid microdrama app in the US, offering weekly and annual subscriptions as well as coin-based episode unlocks. The move suggests ByteDance is iterating across standalone apps and in-app feeds to find scalable monetization for vertical serialized content.