Meme-Driven Virality Reframes China’s Viewing Choices After ‘Niu Lai’ Goes Viral
A crudely made Chinese animated film, 'Niu Lai' (The Arrival of the Ox), became a cultural flashpoint as online ridicule amplified its reach through meme-driven virality. The case highlights how China’s attention economy can elevate unconventional content and reshape viewing habits, while increasing forecasting and reputational risks for industry stakeholders.