Film-Led Heritage Boom Reshapes Chaoshan: Diaspora Tourism, Village Upgrades, and Privacy Pressures
CNA reports that the 2026 box-office hit Dear You is driving a surge in diaspora-led heritage tourism to Guangdong’s Chaoshan region, with measurable increases in flight bookings and new tour products centred on Teochew identity. Villages are responding unevenly—some accelerating infrastructure and scenic-rating ambitions, others prioritising authenticity—while grappling with privacy, livelihood disruption, and the sustainability of photo-driven visitation.