ByteDance’s Doubao Adds ~12% Take-Rate on Douyin Hotel Bookings, Signaling Shift to Transaction Monetization
Doubao has begun charging a combined ~12% fee on hotel bookings completed through its channel on Douyin’s local-services platform, effective Aug. 10, according to the source. The change indicates ByteDance is extending Doubao from recommendations into direct transaction enablement and take-rate monetization.